Happy Lazy

I was asked to create a logo for a rental service in Spain and Belgium.

Happy Lazy is a rental service that focusses on the rental of photo booths and the rental of city carts.They are electric, ecologic, silent and lots of fun.

I was asked to create a logo for Happy Lazy. It’s about fun, holiday, small electric city carts and also photo booths. I set out to sketch a lot of logos by hand, trying to find a combination of a reference to photo booth and small electric carts. After a lot of different sketches, this was the one that immediately was chosen. After that it was tweaking the logo in Illustrator, working out the typography, and creating a horizontal version of the logo for the smaller layouts, so everything is clear and readable.

There used to be a website too, but the company changed owners and  the website is not online anymore. The logo is still in use by the new owners.