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Theme 1: Architecture

Theme 1

 

First Theme I got from Sam to work on is Architecture. I wanted to do something with type and giving it a feel of a real life building. So I first created in Illustrator a logo using the letter of the word Architecture. Tried to give it a feel as if all the letters where buildings standing in a row. I imported the Illustrator file into C4D and created a studio setting so I could adjust the lighting of the logo easy. Transformed the illustrator logo into a 3D logo, applied different kind of textures and lighting to the object. I made two different renders. One with a more polished feel with reflection on it and, and one with a more rough style of texture more like concrete/stone style, to get the feeling of buildings a bit more i also placed the camera low to the ground.

Illustration: Yes Print: Yes Client: Just do Shit